For more reviews, visit Wedding Wire and The Knot.

From Heather:
We booked Jennifer as our Month-of coordinator and she was amazing!! I cannot recommend her enough for all your wedding planning and/or coordination needs. In hindsight we probably should have done full service because our wedding day went off without a hitch! Everything was handled professionally and efficiently! As part of her coordination services she allowed us to email her questions and she reviewed contracts for guidance and that was invaluable. Her wedding portal checklists also helped me stay organized throughout the year I was wedding planning. Seriously hire Jen! She is THE BEST. You won’t regret it.

From Lori:
Working with Jen was the best investment we made in our wedding budget. She was thorough, knowledgeable, organized and responsive throughout the entire process. On our wedding day, we were able to be fully present in the moment and not worry about a single thing. I can’t speak highly enough— Jen made our wedding planning and day-of experience stress-free!

From Hannah:
Wow, wow, wow, where do I even begin to start with this review? Jennifer Ashford is a WORLD CLASS INCREDIBLE wedding planner. We hired her for her full-service wedding package as we were planning the Austin wedding from out of state, and we’re so beyond glad we did. I planned my wedding with her for over 18 months. I’m a very “type A bride” who loves to try new things and she executed everything at our wedding with excellence and answered my thousands of emails over the course of almost 2 years, which was absolutely amazing. We planned a larger wedding ~200 guests, mostly out-of-town guests, at Addison Grove and knew nothing about planning a wedding nor planning a wedding in Austin. We learned so much from Jen! And it was such a fun process to work with her! Our wedding had all the “things”- Photographer, Videographer, Content Creator, String Band, DJ, Catering, Bar, Photobooth, Desserts, Florist, Beer Donkey’s, Fireworks, Getaway Cars, Charter Buses, Full Glam team, Rentals, And more - and Jen managed each and every vendor with excellence, taking us along for the journey throughout the whole process. I really don’t know how she does it all on top of having younger kids but she is really the best in the business. Jen is one of those planners who always will support your goals and dreams you desire for your wedding, while maintaining what’s realistic and execution-able. She tells you the “really really” and makes sure you make smart and educated decisions for your wedding day. Jen not only was able to deal with my “type A bride” many asks, but also balanced our demanding parents’ asks in parallel and made sure we as the couple’s voice was represented. She was always on top of her email and communication clarity, speed, and actionability was superb. Her wedding network within Austin is also outstanding- far better than most planners. She’s highly connected with all the vendors and her years of wedding planning experience show in her work- and she will make sure your day is perfect with the perfect vendors for your specific needs. Every single vendor we worked with, as recommended by her, was incredible. She also was always open to trying new things and new ideas for the wedding that were different than the average wedding and was willing to be creative and flexible with the vendors to make our dreams happen! And trust me we had a lot of out-of-the box ideas we learned from social media that stretched vendors to think differently! Above all else she was a joy to work with! She’s a wonderful person, has a good sense of humor, and is so kind and caring. I felt like she was such a good friend by the end of the process. I’m going to miss working with her, and hope you hire her so you can enjoy this wedding process as much as I did. Thank you Jen for everything you did for us! Our wedding was the most wonderful day of our lives, with everything we could have ever dreamed of!! The wedding was executed flawlessly and we had the time of our lives. We will never forget all you did for us!! And will miss you so much!!

From Nicole:
Jennifer was our wedding planner from the very beginning and we could not have done any of it without her! She took so much stress off of our plate and was so professional! When I changed my mind or wanted something added, she was on top of it. When I emailed her, she emailed me right back. I cannot say enough good things!!! After my wedding, I had SO MANY people come up to me describing how every detail was flawless, with several asking who our planner was! I would 10000% recommend Jennifer and Altar Ego Weddings to anyone!!!

From Nina:
Jennifer really went above and beyond planning my wedding. She handled every detail and made sure the wedding day went without a snag! I told her my vision for my wedding and she she made it all happen; the colors, the vendors, the vibe! All I had to do was say “yes or no,” “this one not that one.” She made it so easy for me! I literally could not have asked for a better wedding-planning experience; I owe so much of my gratitude to Jennifer and the vendors she helped me select! I would recommend her to anyone who wants to have the wedding of their dreams!!!

From Judy, mother of Lauren:
Jen was fantastic! My daughter’s wedding was absolutely a fairytale event!
Covid tried to create chaos several times but Jen kept everything under control. She kept us on track and was ready to make changes where needed during this difficult time. She was cool-headed and very responsive to all of my questions and any issues that came up. She was easy to work with, made sure that my daughter’s vision was always the most important thing and kept us on budget where we needed it. Thank you for a wonderful stress-free day! Lauren and I will never forget it! You helped make her day so very special with your vendor suggestions! They were all amazing! We could not have imagined a more beautiful day and a better partner in planning my daughter’s wedding!

From Meg:
Jen is the absolute best! We hired Jen for month-of services, but I feel like that hardly describes how instrumental she was to our wedding planning. My husband and I were planning an Austin wedding from out-of-state, so her prompt email communication and informed vendor recommendations took so much guesswork out of the equation for us. Jen is also an amazing advocate for the couples she works with. When our rehearsal dinner venue closed just three weeks before our wedding, Jen was immediately reaching out to her immense Austin network to help us find a solution in our budget. Finally, Jen helped us design the perfect schedule for our wedding and coordinated all of our vendors so that we didn't have to worry about a thing!

From Courtney:
Jennifer is AMAZING! We hired Jennifer before we even had a wedding venue! I think most people hire a wedding coordinator after they have a date and venue but we loved her so much that we hired her first. She went above and beyond to make our wedding perfect. She really focused on me and my husband to make sure we were happy. She took all my wedding worry away and allowed us to be in the moment on our wedding day which is extremely important. Not only did she make our wedding day run smoothly but she also answered all my pre-wedding questions and I had a lot of questions. We will forever be grateful that Jennifer made our day so special.

From Taylor:
Jennifer Ashford and her business, Altar Ego Weddings, played a HUGE part in why our wedding day was so special. Throughout the entire planning process Jen was available via email to answer any questions and give us guidance. We were planning the wedding long distance over about a year and a half. Along the way we met Jen on a couple trips home and she was always an email or call away, which was so reassuring. My husband and I are both big planners for life in general, so we very much appreciated Jen's attention to detail, promptness, reassurance, and overall organization. It was all of this that allowed us to completely trust her leading up to and on the wedding day. We knew we were in good hands all day and that things would go according to plan with her at the helm. It was so comforting for us and our families to just enjoy the wedding day and not have to worry about logistics. Our parents were in awe of how smoothly everything ran, and we had the most special time with our friends and families. Thank you for everything Jen!! Please, do yourself a favor, and put yourself in her hands for your big day!

From Michelle:
We booked Jen in the fall for our summer wedding at Pecan Springs Ranch. We got the unlimited email plan with month of and day of service. She was worth every penny. She gave great advice, was timely in her responses, took a phone call or 2 from my Dad (who needed to talk things out), and took so many fears and concerns off my plate. The vendors and she worked together so seamlessly, it was like I had booked them all from one fairy godmother. She's a leader in her field and well respected, which was super obvious in her leadership and professionalism. My rehearsal was quick and painless, her plans were executed and thoughtful. I loved that she told everyone to go to her with question, not me. Whew! She listened to all of my needs and made them happen. She made changes along the way and was flexible with details that changed and then changed again. I felt supported and cared for. My wedding day was perfect, thanks to Jen's attention to all of the details. I would hire her again tomorrow, she is helpful, kind, efficient, calm (yessss, I needed and used her calm energy), and professional. Her assistant, Shannon, was poised and helpful as well. I didn't have to do anything hard that night, it was magical. I posted a picture of her making me laugh right before the ceremony plus my sweet husband and our drink donkeys!

From Katie:
My husband and I had such a good experience with Altar Ego Weddings! Truly the best wedding ever--in no small part thanks to Altar Ego's amazing planning skills! We had the privilege of working with Jen Ashford--who was super organized, punctual, and kept us on-top of all of our to-do list items starting about 9 months ahead of our wedding. I loved how Jen Ashford was willing to adapt her system and priorities to fit with what worked for us and what was most important to us. Jen incorporated what we called the "weekly huddle email" where she would check in on our progress from the previous week and remind us of upcoming to-dos for that week. It worked wonderfully for us! I also loved how Jen incorporated good humor and a good attitude with all our communications--she was also excellent at being diplomatic when tensions and stress were high between family members. And! Without missing a beat, she gave a very educated and thorough explanation to my MBA-holding, Business-minded father, as to why weddings tend to be much more expensive than other events--*note* it is not completely what you think it is--remember that you're paying for a higher caliber/ better trained personnel and vendors when you are talking about your wedding, also if you are paying for a plated dinner, you're asking that all the food be ready at essentially the same time--things like these wedding details add up! Jen can explain better than I am, but it satisfied my business-minded dad. (Thanks, Jen!!). I also appreciated that Jen had so many great vendors to recommend to us--she is a leader in her field and has many many years of experience and networking under her belt in a very competitive field. I don't know what we would've done without her guidance and recommendations--it is so easy when you're on your own to get bogged down just in trying to select one vendor. And we all know there can be MANY vendors to hire for a wedding. Additionally, I so appreciated Jen's openness to learning and working with our request for a wedding ceremony that was very reverent and religious (and which had quite a few logistical details to work out). The vendors that I selected (especially ones that Jen had never worked with before), all said that Jen was amazing and a pleasure to work with! Finally, Jen is able to calmly roll with any unforseen glitches in weather etc--since our wedding was outside, we had arranged a rain plan, but had decided to go ahead and get married outside. The morning of our wedding it was pouring rain and Jen very calmly helped my family and my husband to make the decision to continue moving forward with the plan to keep the wedding outside. The weather was amazing during our ceremony--only a couple drops of rain and perfect temperature. We are so grateful that Jen led us through and had umbrellas etc ready to go, if the rain had persisted. I also want to give a shout out to Jen for sending us to her in-house graphic designer, Jen Krause! Jen Krause is not only an amazing event planner too, but she created an entirely custom style guide and suite of wedding invitations (with beautiful hand-calligraphy), place cards (also done by hand!), thank you cards, custom return address stamps and day-of signeage that was gorgeous and stylistically pulled everything together in an amazing way! We are so grateful! Thank you, Thank you, Thank you! The best day of our lives!